Rain B.
First, let me digress. It must be hard to be a beautiful and accomplished actress Ann Curtis these days. You show up in a fabulous party, dressed up like a goddess, and smile like everyone is there to see you. But they weren't. They were ignoring you. Everyone was looking at BB Gandanghari, dressed in red and black gown. Yep, even those cute Angelos, trying to entertain the crowd, were all eyes at BB. I was in the table next to her, so I knew how people simply swirled around her, ignoring jall those other actors, editors and fashion model.
The party was the Velvet Oscar Night last Friday at the Ayala Museum. They practically invited everyone in the media and entertainment industry. Wines overflowed, much to my delight. And that was the only thing good that night. The rest was boring – pretension at its best. Everyone left hurriedly to the next party, which in our case was the Radio Partners Party where DJ Mojo Jojo was one of the hosts.
That was such a sharp contrast to the Ipanema Giselle Bundchen Collection Bloggers Launch we attended at the Le Souffle the night before. The Victorina Council was invited and we came in full force. Yes, there was food and wine and fashion show and music. But the energy was more real, and the people more attractive.
My friend Noel, a TV Director, declined the invitation to Ipanema saying it was a harried PR night. Well, dude, it was nothing like that. It felt like a gathering of friends.
It was Rodes Fishburne of San Francisco Chronicles who captured the power of blogging very clearly. He said, "The truth is blogs are nothing more than one of our oldest known communication forms: the letter. Think of blogs as personal letters, and letters as conversations, and you've grasped blogs' immediacy and power. Blogs have become so popular so quickly because they are personality driven. We all have access to the same machine now, the Internet, thus advantage is won by using personality, not broadcasting apparatus."
So when someone like, say KC Concepcion, says on national TV that she loves this shampoo. Her message will be taken as what it really is – a commercial endorsement. It is not an expression of her personality. And people nowadays have become so information-driven and tech-savvy that they can smell a fake statement a mile away.
But when a simple blogger, like mugen, writes that he is not a fashion expert but he liked Ipanema because of its environmental advocacy, it has something that brings people to believe – honesty.
The traditional media are now struggling to survive. They know that sooner or later, they will lose their relevance. Slowly, they will lose their value as society's primary source of information that affects public opinion, and stories that touch people's lives. They have become just one mode of communicating, one among the many.
But the blogs have taken over; and most bloggers know this. They know that companies are now after them, not so much to endorse, but to experience their products.
The US Elections has shown that an online community can create a president and cause in monumental shift in world history.
That is the vast potential that blogging, social networking and twittering can provide. We know what to do.
And the time to do it is now.



